Place is what influences my decision the most. The farthest I have to go to obtain a product, the less likely it is that I will buy it. The price I am willing to pay depends on how much I need or value the product, as any other consumer. I don’t care how much I pay for the cereal I need. At first sight the marketing strategy used by the producer has a great impact on my decision. Colors, texture, and appearance is what dictates my election.